Every business aims to be found online to increase chances of conversion that could eventually lead to business growth. As of January 2013, Facebook has launched its Facebook Graph Search, offering yet another place where your business can be found. True, the search results are restricted to only Facebook content, but being found there can be just as advantageous for your business as being found on regular web search.
How you can do wonders with Facebook Graph Search ?
Here are 5 tips to optimize your Facebook page to increase the chances of obtaining a higher ranking on Facebook Graph Search.
1. Choose the Right Category on Your Facebook Page
When you have chosen the Facebook Business Page type for your business, you get the drop down menu for choosing categories. Sometimes, it is confusing to choose the right category for your business. In such cases, choose a category that best describes what you actually do. When people search for a particular kind of business/profession on Facebook Graph Search, the category becomes very important.
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2. Use Keywords ‘Intelligently’ in your Profile
Keywords, the key factors in traditional SEO are important here too. Optimize your ‘about’ description in your Facebook profile with keywords so that your profile is displayed when relevant words are searched. Of course, by ‘intelligently’, I mean use the keywords naturally in the text without any stuffing. Another tip is to tag the pictures and videos in your profile with keywords to further increase chances of being found on search.
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3.Post High Quality, Relevant and Regular Content
Facebook Graph Search pulls out search results based on the searchers’ connections. This means when your content has more likes and shares and when you have a large network on Facebook, the chances of dominating the search results for more people are higher. This is possible only if you post high quality, relevant content that is truly share worthy. And when you maintain regular presence on Facebook, more people know you, you build relationships, word spreads along and more people come into your network.
4. Include Your Physical Location in the Profile
Facebook Graph Search also considers the physical location of searchers and prioritizes those results physically closest to the searcher. So unless you have updated your right geographical address in your Facebook profile, you are likely to miss out on this advantage.
5. Experiment and Learn
Facebook Graph is new and evolving. Be an early adopter. You will definitely benefit. And while you are at it, experiment and learn how it works. You may discover even more tips and tricks to optimize your Facebook page for this new kind of search.
And don’t forget to share with us if you do discover something new.
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Yasir Khan, leading Canadian SEO consultant has written this post for us. For innovative SEO strategies and services that actually work, please visit www.quantumseolabs.com